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W Series Winning Strategy: Jenner Racing’s 2022 Dominance

With a legendary athlete at the helm, winning is just part of the equation

By Audrey Davis
July 08 2022
Jenner Racing is owned by sports icon Caitlyn Jenner. (Caitlyn Jenner/Twitter)
But good results aren’t always guaranteed, especially in racing. Take 23XI Racing, the NASCAR team currently co-owned by Michael Jordan, for example – they’ve got Jordan’s support and NASCAR stars Bubba Wallace and Kurt Busch at the wheel, but their performance has been noticeably spotty. So, why would a celebrity athlete invest hard-earned money in a racing team, especially when the odds of finishing first are far lower than in other sports?

Because for some team owners, success in this sport is deeply personal. And
Jenner Racing, the team that currently employs two-time W Series champ and current championship frontrunner Jamie Chadwick, is no exception. The team is owned by Caitlyn Jenner, an Olympic gold medalist, former racing driver for the Ford Motor Company, and reality TV icon. Although a megastar like Jenner may seem like a surprising participant in W Series, she’s a natural fit, in light of her life-long passion for motorsports and her bold and very, very public coming out as transgender in 2015.  

Jamie Chadwick has had a perfect run so far for Jenner Racing. (FemalesinMSport Twitter) 

When Jenner announced her intention to enter a team in the W Series for the 2022 season, she noted both her lifelong dedication to the sport as well as being an avid collector whose passion for cars began in Tarrytown, NY where, as a 15-year-old, her Dad taught her drive in (Dad’s) Austin-Healy Sprite.  Today Jenner owns an Austin-Healy Sprite (same model) with “Dad” imprinted on the rear driver side.  

Caitlyn Jenner's Bugeye Sprite build
Jenner’s Austin-Healy Sprite ( 

And as team principal, Jenner isn’t simply a wealthy benefactor – she’s also overseeing the day-to-day operations of the team, which includes selecting a driver line-up. Choosing a proven winner like Chadwick (who is also a development driver for Williams) was a no-brainer, but rookie teammate Chloe Chambers has proven to be more of a gamble. The 18-year-old American driver, who has been competing in motorsports before she had a driver’s license, is currently 15th in the W Series standings with just one point scored at Round 2 in Miami.


2022 Miami F1 Grand Prix: Jenner, Geri Horner & Red Bull Racing Principal Christian Horner (Getty Images)

Chadwick, on the other hand, continues to prove why she’s the most talented female racing driver of her generation. The 24-year-old Brit was flying at
Silverstone this past weekend, qualifying on pole and finishing the race 19 seconds ahead of second place finisher Emma Kimilainen. The decisive win, which thrilled Chadwick’s home crowd, only added fuel to the speculation that she might be moving up to Formula 3, 2, or (eventually) 1. But for now, Chadwick seems perfectly content to serve as Jenner Racing’s not-so-secret weapon, even if she admits that F1 is her “ultimate goal.”  

The W Series podium at Silverstone, led by Chadwick. (WSeriesRacing Twitter)

Jenner herself seems to understand the importance of securing the right talent, recruiting Chadwick back when the driver did not yet plan to return to W Series at all. Jenner is planning to help Chadwick secure a seat in Formula 2, although that means that the team would lose their star driver, which could spell trouble for Jenner, whose respected place in sports has been threatened recently by her controversial comments regarding trans athletes. Even so, it’s safe to assume that Jenner Racing has a back-up plan, given all that they’ve achieved so far this year. 

Related: Motorsport Pro Naomi Schiff Joins Sky Sports F1 As Presenter ​



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