00:02
Manny Delgado so happy to have you on
00:05
that every day enthusiast you are a
00:07
musician a social-media influencer and
00:10
we've worked very closely with you for a
00:12
year and we all know you're gonna be a
00:13
superstar one day a big one yes thank
00:18
you thank you
00:19
so you're an East Coast girl right
00:20
that's right I'm originally from Miami
00:23
Florida and then I grew up in a smaller
00:25
beach town in Florida called Melbourne
00:27
and then I moved to New York and I
00:28
finally made the leap in came over to LA
00:31
now is that to pursue your career as a
00:34
musician or like you know did you tried
00:36
in New York first and try that out as
00:37
well or what's inspired you to make the
00:40
move yeah I went to school in New York
00:42
for integrated Performing Arts and the
00:44
curriculum was heavily musical theater
00:46
and that's what's in New York so I did
00:48
that for a little I'm ended well I was
00:50
off-broadway a number of times and gigs
00:52
around the country but it wasn't really
00:56
my passion and music was always my
00:57
passion and so finally I was like okay
01:00
there's not a lot of pop music in New
01:02
York necessarily and so I decided to
01:04
move out to LA and also I hate winter so
01:07
that's so funny I've heard of you for a
01:09
year and I didn't know you worked
01:10
off-broadway
01:11
oh my gosh tell me a little bit about
01:13
that like like what plays for you
01:15
anything like people would know or
01:16
really need the classics
01:17
well my first my debut was actually a
01:20
Shakespeare play which Marian would love
01:23
I'd hear about nothing and then after
01:28
that I did a show that was developed
01:31
like literally from the ground up called
01:33
molasses in January and it's a musical
01:36
adaptation of a historical event when a
01:38
molasses tank exploded in Boston and
01:41
killed a bunch of Italian people so oh
01:42
my gosh really it's a really obscure
01:45
historical thing that happened during
01:47
World War one what that's really
01:49
interesting though so then so then
01:51
obviously you didn't you didn't feel the
01:54
passion there you wanted to create your
01:55
own original music so you headed out to
01:56
LA yeah I mean I felt kind of um I was I
02:01
was living the dream for theater like
02:04
for somebody so young like being able to
02:06
make money in New York City doing
02:07
theater and I wouldn't have you still
02:09
and I knew that music was my passions
02:11
that's why I came to LA and
02:13
was that like an easy start like getting
02:16
your way into the industry or like when
02:19
you first moved out here were there any
02:20
horror stories of like oh gosh I
02:22
shouldn't have trusted this person or
02:23
were people you know leading him down
02:24
the wrong path there's definitely been a
02:27
handful there's a lot of shady people in
02:29
the industry so when I first was out
02:30
here which was before I moved I came for
02:33
like three months I worked with somebody
02:34
who's a bit shady and it wasn't the
02:37
worst case scenario like I did a number
02:38
of songs with him but they weren't the
02:40
right kind of songs that I should be
02:41
making they were very like hip-hop not
02:46
really like authentic to who I am as an
02:47
artist and a person and so I ended up
02:50
cutting ties with him and then when I
02:52
came back out here I had a great
02:54
experience right away I met this great
02:57
producer named KJ Bianco um he produced
03:00
for the Jonas Brothers Demi Lovato with
03:02
harmony lots of people and he did my
03:04
first song galaxy with me so I brought
03:06
him the song that I wrote and then he
03:08
produced it and I worked with another
03:10
I've been coming pretty surname Nick Lee
03:12
he recently did stuff for stray kids
03:15
which is a really big kpop band I
03:17
thought yeah I've heard of them I've
03:19
heard of them lots of really good people
03:21
and I had an interaction with this
03:23
manager who was kind of a little bit
03:25
Katy I mean JD's a funny term in the
03:28
industry because so many people it's
03:31
just like a leverage game so you can't
03:33
really blame people when they're trying
03:34
to like leverage things from you and get
03:38
the best possible for themselves I
03:40
wouldn't call him shady so much is just
03:42
a little advantageous and so I could
03:45
type with him and then I met my manager
03:47
who is amazing her former husband who
03:51
passed away was actually the head of
03:53
music a PA and had a bunch of legendary
03:56
rock stars on his roster like Led
03:57
Zeppelin and Fleetwood Mac and stuff and
04:01
so once I met Holly things have really
04:03
spent any take off so yeah it's been it
04:06
was easier I guess long story short it's
04:08
been easier than than acting it also
04:11
sounds like you have a lot more creative
04:13
freedom with your new set up here like
04:15
is that empowering as an artist and a
04:18
musician to be able to do what you want
04:20
yeah it's super nice so I'm an
04:22
independent artist right now we have
04:24
meetings kind of set up her for once my
04:26
next song comes out to release my EP
04:29
under a label hopefully and I'm aware
04:31
that once I get attached to a label I
04:33
might have to sacrifice a little bit of
04:35
my creativity to fit sales goals or like
04:38
the goals of selling records but it's
04:41
been really nice on this EP because I've
04:43
been working with a producer who signed
04:45
to a label and knows commercial pop
04:46
really well but he also does a really
04:48
good job of honoring like my own style
04:51
of music and creativity and I think it's
04:54
a TP that sounds the most like what my
04:58
kind music is so it might get like more
05:00
further commercialized but I think that
05:02
the sound is really authentic right now
05:04
how would you describe your sound like
05:08
how would you I mean would you say it's
05:09
a pop kind of sound you see she's she's
05:16
so popular guys everybody's just trying
05:18
to get her it's it's like dream pop with
05:23
arm being like influences so very much I
05:27
hope my goal has always been to make
05:29
something that's just a little different
05:31
than mainstream pop and so I say where I
05:33
fall differently is that you're getting
05:36
like really dreamy robust sound scapes
05:38
um included in like the typical pop
05:42
lyrics and stuff and I think I'm a
05:44
little bit more of an ethereal writer
05:46
this is so funny I was just about to use
05:49
that word at their Eli's like and I
05:51
listen to music it feels very relaxing
05:55
and also at the same time like there's
05:57
this a message behind the music it's not
05:58
like it's like it's easy listening but
06:00
it's also like it kind of pumps you up
06:02
in a way it's a it's nice feeling your
06:06
kind of music is a listener it's like
06:07
you know if the sounds are like moving
06:10
you and like doing something to you
06:11
emotionally and then you're curious you
06:13
listen to the lyrics and you're like oh
06:15
there's more there to discover
06:17
absolutely who would you say are your
06:19
biggest musical influences growing up
06:23
Taylor Swift was the biggest like
06:25
songwriting influence I don't think my
06:26
music sounds anywhere near her music but
06:29
I definitely learned how to express
06:31
myself through music from listening to
06:33
her music forever all right her music
06:36
has evolved so much
06:38
over the years she I mean she's
06:39
completely pop now I mean I love I loved
06:41
every album she's done I love the
06:43
country stuff and I love the transition
06:45
she's made it's it's interesting and a
06:47
you know she's really changed as an
06:50
artist you can see that and I mean do
06:52
you see that when she changes an artist
06:54
like you follow that and be kind of
06:55
respect that he's missed the old Taylor
06:57
oh I love it
06:58
um and that's I was just gonna say
07:01
that's all I can hope for for myself as
07:03
I even if my sound becomes a little bit
07:06
more commercial and pop I really
07:08
appreciate the way Taylor can like make
07:10
a killer pop song and if you listen
07:12
you'd release an album there's
07:13
influences from all over the place so I
07:16
think that's exciting I love listening
07:18
to all kinds of music and so I can see
07:19
myself putting all sorts of influences
07:22
in there I grew up listening to like
07:23
classic rock like Led Zeppelin which is
07:25
crazy that I'm not working there agents
07:28
for my wife and yeah I like what Halsey
07:33
is doing I like any artist who is in the
07:36
pop world what kind of breaks the rules
07:37
I like that I like that one you must
07:40
have also been a pretty big fan of you
07:41
know Stevie Nicks Fleetwood Mac I'd
07:43
imagine too and you're working that must
07:46
be so gratifying to work with the people
07:48
that work with your eros yeah it's
07:50
pretty crazy like my manager Kelly talks
07:52
about Robert Plant all the time and how
07:54
they're you know I like grew up
07:59
listening to this with my dad that must
08:01
be encouraging it's like you know you're
08:02
on the right path if you're doing what
08:04
they did now like when you were a kid
08:08
were you like really always passionate
08:10
about pursuing this like were you a
08:11
musical child as well or is this
08:13
something you kind of developed later on
08:14
yeah there sure there's plenty of videos
08:17
of me like walking around dancing and so
08:20
as a small small child but I got my
08:22
first guitar in fourth grade I heard
08:25
Stevie Friday with Lindsey Lou and like
08:28
one is peanut girl bands so bad and
08:30
that's when I started to like writing
08:31
songs and Taylor Swift came out like
08:33
shortly after and then that's when I
08:35
started like writing my own songs really
08:37
what do you play a guitar I didn't know
08:39
that here do you play any other
08:41
instruments I kind of play the piano but
08:43
like not I would perform pnn esse Sara
08:46
Lee but I use it to song right sometimes
08:47
because I took music theory
08:49
I know so like do you ever like play the
08:53
guitar on your own songs like together
08:56
or is it like you usually happen at
08:57
guitars play or do you do the
08:59
instruments and the vocals as well well
09:01
you know a lot of my songs end up being
09:03
really electronic and so it usually
09:07
writes out with me playing the guitar
09:09
when we're like in the studio working on
09:12
the song and then it ends up are usually
09:14
gets cut but like for galaxy for example
09:16
I obviously really electronic song but
09:19
that's started with like four chords me
09:20
and my guitar like sitting right here in
09:22
my living room
09:22
um and yeah I just didn't end up being
09:24
on the track but it definitely was the
09:25
foundation for the track so a fern
09:28
electronic song how does the production
09:30
work do it does it start with like
09:32
typical yeah you know instruments and
09:34
then you distort the sound or do you
09:36
know editing on it how exactly like do
09:38
you come up with the beat for that it's
09:40
always different and it always depends
09:41
on the producer like some people like to
09:43
work from a place of like coming from
09:46
like an influence like saying like oh
09:48
we're gonna make a song like this song
09:49
and so when I was you know for Galaxie I
09:51
played them the song on the guitar and
09:53
then the way that they started
09:54
production is saying her voice kind of
09:57
has similar qualities to Selena Gomez
09:59
and so we looked up a song that Selena
10:01
Gomez had and we kind of like took
10:03
inspiration from some of her music to
10:06
you know come up with what kind of feat
10:08
it should be the way that the pacing
10:11
should be of the song that's the
10:13
producer I currently worked with is an
10:15
incredible musician and he plays guitar
10:17
and is like a total wizard so the first
10:20
session we had he like just played
10:22
guitar for like almost three hours and
10:24
recorded things and use it used the
10:27
music programs to reverse the sounds and
10:29
and manipulate the sound so and so like
10:33
and are you in there listening to the as
10:35
he does the work and you're like that's
10:36
it like is there a moment where you just
10:38
like oh we found it yeah I mean we our
10:41
process has been different he's done my
10:43
whole EPS or four songs and every single
10:46
song has been a different process one
10:47
song
10:48
I literally just wrote on guitar and it
10:50
brought to him and then he made the
10:51
guitar more interesting sounding but but
10:55
the process that I was just talking
10:56
about he was doing that for about three
10:58
hours I was like feverishly writing new
11:01
in my notebook what was making me feel
11:03
doodling pictures and stuff and then
11:06
finally yeah we got to a point where we
11:08
were like okay we like this we like this
11:10
we like this and then we set up beyond
11:12
structure of the song and then so you
11:15
know once you complete the song I mean
11:16
you've done a couple music videos now
11:19
did you fund them yourselves like how
11:21
did you go about you know producing an
11:23
entire music video yeah I'm totally
11:26
self-funded right now so I'm a little
11:27
sprout when I produce things like music
11:30
it doesn't show it's excellent it's
11:32
really really well done the production
11:34
quality is so impressive Annie it's
11:36
really well done thank you and the one
11:38
that you told me you just watched that
11:39
was shot at YouTube studios I'm really
11:41
lucky because it was also my boyfriend
11:44
he has a YouTube channel that's really
11:46
popular and he I used that ability you
11:50
know to get into the YouTube studios and
11:51
we have the ability it's a great thing
11:53
that they're doing we got to use like
11:55
super expensive lenses super expensive
11:58
expensive cameras they're whole like
12:00
lighting situation so that music video
12:03
didn't cost that much even though it
12:05
looks really nice and then the other one
12:07
now let's see it I just threw a party at
12:09
my house over and like that's one way to
12:14
do it possible but going forward you
12:17
really want to try it you know be a
12:21
little bit more selective with what
12:22
we're shooting music videos for so I
12:24
love it if you're a real a DIY musician
12:28
you know and and the one for
12:31
kaleidoscope that was saying to correct
12:33
those music video it's a it's so
12:35
colorful and I mean did you also do like
12:38
the art direction for it and like the
12:40
concept for it like did you I mean
12:42
basically the visual concept for the
12:44
video is that your brainchild if you
12:46
will yeah my my boyfriend he's always
12:49
telling him he can come up with whatever
12:51
he wants and I usually end up being like
12:54
and so that was my idea
12:57
I saw a few photos that I really liked
12:59
online and I just decided that I wanted
13:01
it to be I've danced since I was three
13:04
two and that doesn't come through
13:05
necessarily my music career that often
13:07
and so I was like it would be fun to
13:09
just do like a really visceral dance and
13:12
choreography that's really human and
13:13
shows like what
13:15
means to connect on this level which is
13:17
what the song is about and then we got
13:18
this pool
13:19
they're like little filters that
13:21
crystals hidden from the camera and that
13:24
is what made like they're really cool
13:25
kaleidoscope effect interesting
13:27
interesting and obviously one way that
13:31
you reach your audience through social
13:32
media and I think you're an expert at
13:35
that of using social media to your
13:37
advantage do you have any tips for you
13:40
know up-and-comers like yourself who are
13:41
trying to spread the word if you know
13:44
that here's my new song here's my new
13:45
video check it out how do you use social
13:47
media to get the word out yeah I mean
13:50
first thing I'll say is that unique you
13:53
um I have a lot of artist friends that
13:55
don't really want us to come to like the
13:59
marketing end of things but it's so
14:01
important like the the fact of the
14:03
matter is like there's so much stuff on
14:05
the internet if you just put your stuff
14:06
out there and don't market it nobody's
14:08
gonna see it so I've ended up going
14:11
through like probably every strategy
14:13
known to man help on social media and I
14:18
went from it being super polished to
14:21
being like super not polished and
14:24
whatnot
14:24
I I would say the best thing to do is be
14:26
genuine and to connect with the people
14:28
who invest in you and that was where I
14:32
saw my movie successes and I heard this
14:35
from a person that I used to work with
14:36
I'm throwing my account the reason my
14:39
account grows so quickly and continues
14:41
to grow is because I'm always connecting
14:43
with my audience and for people who are
14:46
afraid to go out and put themselves out
14:49
there in that way because their family
14:50
might judge somewhere their friends
14:52
might judge them I had all of those
14:53
fears too when I first started but I
14:55
just did it because I got the advice
14:57
that there's an audience for everyone
14:59
out there you just have to find them and
15:01
end up finding them and then once I
15:03
found them I rewarded them for listening
15:05
to me and spending time on me by talking
15:07
to them and hearing what they had to say
15:09
and connecting with them so I think
15:11
don't be afraid don't be afraid and just
15:14
do it
15:14
you know and I'm sorry go ahead
15:17
there's just an audience for everyone no
15:19
matter who you are absolutely and it
15:22
seems like one key to your strategy is
15:24
organic interactions with your audience
15:27
and that's really the heart of the
15:28
hundra's you know social media can be so
15:31
esoteric and people just put things out
15:34
there and it's very brandi but when you
15:36
know you were a you know a musician and
15:38
you're directly connecting with your
15:39
fans and they know it's you behind the
15:41
keyboard there's a real organic feeling
15:43
there and it's a very special it's
15:46
really important I even have a good chat
15:49
with like my most engaged like top fans
15:51
and they've become friends even they're
15:53
all really sweet they're all from
15:55
totally different places in the world
15:56
somebody's from Greece Pakistan here in
15:59
LA Texas everywhere and I just check in
16:02
with them a few days and talk to them
16:04
and see like what's up and you know I
16:06
know all about them like I had one from
16:08
Italy who was experiencing like really
16:10
difficult time with the corona virus and
16:12
I can imagine yeah it's just really
16:15
creating a community out of your people
16:17
and that's what the tundra is all about
16:18
to have because you're you know I mean
16:22
obviously the industry at large has been
16:24
impacted by coronavirus but of have you
16:26
seen any I mean in fact I mean you
16:27
dropped a video during it I mean I've
16:29
you actually I mean I imagine more
16:30
people out there computers who may be
16:32
having a more uh more opportunities to
16:34
interact and engage with your fans yeah
16:36
I mean when this all started I was
16:38
really sad because I was supposed to
16:41
meet with Universal Records annoying no
16:44
no no and then we were like well
16:47
probably record labels won't have like
16:49
the budget or like maybe it's not the
16:51
right time to be doing this and then
16:53
there was a huge pressure to make music
16:55
as fast as possible but I was working on
16:57
a full project and so it always takes
17:00
longer than you want it to with like a
17:02
full album and we needed to find the
17:04
right songs and stuff and so there's
17:06
been plenty of obstacles even last night
17:08
I was just talking about how I'm so
17:10
tired of waiting I just want to get this
17:12
music out there and it's almost done now
17:15
and the first song is gonna come out and
17:16
about a month but yeah there's been
17:19
plenty of obstacles and what we're gonna
17:22
end up doing is releasing my first song
17:24
independently but then we know more
17:26
label meetings after the first song
17:27
comes out to to to see about like
17:33
releasing the rest of the EP with a
17:35
label and so you know it's nothing that
17:37
I couldn't overcome but it definitely it
17:40
has forever
17:41
like put a bump in the road and like
17:44
maybe reassess how you do things but at
17:46
the end of the day I think it's also a
17:47
great time because I had more time to
17:50
make the music and make the exact kind
17:52
of music that I needed to be making yeah
17:55
so it's been good and then I got an
17:57
opportunity to start working on songs
18:00
for sync licensing - during this time so
18:02
I'd have to say that yeah and you know
18:07
what any that meeting all those meetings
18:09
will happen and you know what I will you
18:11
have to find a silver lining and now
18:13
your music is just gonna be even more
18:14
perfect when they hear it next exactly a
18:17
believer and things happen when they're
18:19
supposed to happen even though I'm like
18:22
these happen I think nature will take
18:27
its course
18:28
so I'm not so the big EP or did you say
18:31
it's finished or it's almost finished
18:33
really close to being done I'm going in
18:35
on Thursday to do the last bit of it
18:37
it's four songs and you know we've been
18:40
working on it since like January so
18:42
exciting that it's fun and one can
18:45
everyone expect that job pretty soon the
18:48
first single is gonna come out in about
18:50
a month and then we'll have another
18:51
single I believe like two weeks later
18:53
depending on how that person dies and
18:55
then probably an EP within like two
18:58
months that is so cool all right well
19:00
just to wrap things up just one more
19:02
thing do you have any suggestions or
19:03
tips for other people trying to break it
19:05
into the industry I mean don't be afraid
19:07
and just to jump right in but anything
19:09
else that you want to share as an expert
19:11
here yeah let me think um there's so
19:15
much I could say I think this is gonna
19:18
sound very woohoo but like I think just
19:20
being genuine to yourself and true to
19:22
yourself and listening to your gut and
19:24
being present and everything that you do
19:26
I could give a million like technical
19:29
strategic advices like you know go on in
19:33
Instagram and not work with people or
19:35
whatever but I think at the end of the
19:37
day with the world that we're living in
19:39
with social media being such a prominent
19:41
thing if you're out there looking for
19:43
opportunities they're gonna come but
19:44
always listen to your gut on which once
19:46
or the right wants to take showers
19:48
people to work with awesome alright well
19:51
thank you Andy I need oh god oh she's
19:53
doing it
19:54
she's a DIY musician she's a superstar
19:56
we're watching her Thank You Annie so
19:59
much all right take care all right
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theTUNDRA sits down with multi-talented musician and social media influencer Anie Delgado. A Los Angeles-based singer and songwriter, Anie shares her journey that led her to working with some of her biggest heroes in the music industry.
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