SarahJoy Jeon

00:04 so happy to have you on the everyday 00:06 enthusiast 00:07 you are a jew thank you you are a 00:10 jewelry designer and a social media 00:12 influencer based in los angeles 00:14 um so you're recently launched this 00:17 company 00:17 i mean uh what is it like launching a 00:20 new company in the midst of you know 00:22 2020 with everything going on how 00:24 have you been any obstacles 00:27 so i think um i think obstacles is kind 00:31 of 00:34 like a really um kind way to put it 00:38 i think that it's a train wreck to be 00:42 honest with you 00:43 um mostly because it's the question of 00:46 how do we 00:47 create jewelry for our clients in the 00:50 safest way possible 00:52 and in order to do that we've just 00:54 decided to 00:56 maneuver everything away for now 00:59 it's kind of tucked away for now we've 01:01 decided that 01:02 it's just not safe so really i think for 01:06 small businesses 01:07 like i have it's just best to not design 01:10 for our clients 01:12 at this time i think that it's just too 01:15 much 01:15 it's just too much stress and honestly 01:19 everyone's safety is the most important 01:21 for me as a designer 01:23 i can always design over cad and i can 01:26 create 3d renderings 01:27 so that is totally cool we still do that 01:30 for our clients 01:31 but as far as actually fabricating the 01:33 pieces 01:34 my jewelers are not going to be working 01:36 at this time so 01:38 so design wise sure we can do everything 01:41 we can tell you what it's going to look 01:42 like 01:42 but until i feel more comfortable with 01:46 having jewelers in the same space and 01:48 things like that 01:49 it's just it's just not it's just not my 01:53 thing right now i just can't 01:56 i can't physically make the jewelry and 01:59 feel good about it 02:00 you know what i mean i feel i feel that 02:04 it's just not 02:04 it's just not a good time so we did 02:07 start in 2000 02:09 just in 2020 we launched just in 2020 02:13 i actually um decided to start the 02:15 business after 02:16 seeing my grandmother pass mostly 02:19 because 02:19 i learned really quickly when you see 02:21 that and not to get too emotional or 02:23 anything but 02:24 when you see somebody pass and somebody 02:27 that you really love 02:28 it's just kind of a wake-up call because 02:30 you realize that life is really short 02:33 and you kind of become an adult it's 02:35 like an initiation into life 02:37 where you're like i need to do something 02:39 with myself 02:40 because life is way too short i mean she 02:42 died well into her 70s 02:44 but it does make you think and it makes 02:47 you 02:47 encouraged so for that i decided in 2020 02:51 this is going to be my year 02:53 this is going to be when we start and we 02:55 did and 02:56 now that we're at a halt it's okay and 02:59 i do want to put it out there for every 03:01 other enthusiast that has a business 03:03 because of their their enthusiasm that 03:06 it's okay to hold 03:07 in this time and it's better to be safe 03:10 so 03:10 that's sort of what it's like to have a 03:12 business in 2020. oh boy 03:14 and of course i mean we're all hoping 03:16 that this will get wrapped up sooner 03:18 rather than later but of course safety 03:19 is what's 03:20 paramount of course um but tell our 03:23 listeners a little bit more about your 03:24 business i mean i 03:25 i didn't know this so i i mean i 03:27 understood that it was you know 03:29 handcrafted 03:30 and it's a design but you use a program 03:32 to design it like so user 03:34 or your customers can ask for a 03:36 customized wedding ring basically that 03:38 is the yes 03:38 perfect yeah tell us a little bit about 03:40 it right 03:42 so basically i have a affordable 03:46 jewelry line that is specific to 03:48 engagement rings 03:50 sarah joy los angeles started whenever i 03:52 got engaged to my now husband 03:54 jasper he is right here actually 03:58 um 04:01 um so basically i was looking for an 04:05 affordable option for my engagement ring 04:07 because i personally don't support the 04:10 diamond industry 04:12 um i learned the hard way because we 04:15 purchased a diamond at first 04:16 worst decision ever it's not for 04:19 everyone i get that some people do like 04:21 them but 04:22 i noticed that there was not a whole lot 04:25 of talk 04:26 about the cost of engagement rings 04:29 versus 04:30 the love that you have for your fiance 04:33 and i noticed that engagement rings were 04:36 not a sign of love 04:38 anymore nor have they ever been since 04:41 diamonds got involved 04:43 they were a sign of status 04:46 and they were a sign of how much money 04:49 you had 04:50 oftentimes or how much money your fiance 04:53 had 04:53 and it was up to him to do three months 04:57 worth of salary to pay for this 05:01 rock that she's gonna wear on her hand 05:03 so that you can tell your friends 05:06 i spent three months salary on this rock 05:08 i think that's inappropriate 05:10 i think that it's sexist and i don't 05:14 think that it's 05:14 equal at all and for me i'm a very 05:18 progressive woman and i personally 05:21 did not want to see my fiance spend that 05:24 much 05:25 of soon to be our money on 05:28 an engagement ring that i i was gonna 05:31 wear 05:32 and i was gonna feel bad about and all 05:34 of that so 05:36 because of that i decided to start sarah 05:39 joy los angeles 05:40 that specializes in silver engagement 05:43 rings they are 05:43 925 sterling silver but that's just the 05:46 base model 05:47 and most of my engagement rings are 05:49 extremely inexpensive 05:51 and that is because they're quality they 05:54 look 05:54 beautiful they are under 300 05:58 and they're handcrafted for couples 06:01 that don't want that whole big fiasco 06:04 of here's my engagement ring this is 06:06 what we're doing right 06:09 so then i have this model of 10 years 06:12 so when you first get married or when 06:14 you first get engaged 06:16 money is not talked about and it should 06:18 be financial security should be talked 06:20 about and i think that 06:22 these the dumbest decision you could 06:24 make 06:25 is spending 25 000 to 50 000 06:29 on an engagement ring fresh out the gate 06:32 when you're first getting married that's 06:34 not what you should be spending your 06:35 money on 06:36 in my opinion and there weren't many 06:38 options that were 06:39 luxury or that were nice options 06:42 for affordable engagement rings so with 06:45 that being said 06:46 sarah joy los angeles is base model 06:49 silver 06:50 but the 10-year plan is sarah joy los 06:54 angeles 06:54 custom so all of my rings are 06:57 customizable 06:58 under certain categories so let's say 07:00 she wants a genuine 07:02 stone let's go with something like 07:03 aquamarine like the one that i'm wearing 07:05 right now 07:06 beautiful this one here is aquamarine 07:09 and 07:09 it's yellow gold this one is a custom 07:12 piece and on the inside actually 07:14 it has i don't know if you guys can see 07:16 that it's probably not 07:18 it's probably not going to focus but 07:19 still i can see the the 07:22 the beautiful blue shining yeah of the 07:24 aquarium 07:25 yeah but on the inside it actually has 07:28 jhj 07:29 which is jasper howard gion that's my 07:31 husband's image all 07:32 perfect um so 07:35 basically this ring right here 07:39 is affordable still because it's 14 07:41 karat gold and it is aquamarine a more 07:43 common stone 07:44 but this ring is going to cost you about 07:47 1200 to 1500 07:49 and that's like the super expensive 07:52 range that i offer and this is a 07:54 completely custom ring 07:56 so you can do like 1500 as like 07:59 a big number and get a completely custom 08:02 piece with us 08:03 um and it's it's gonna last her forever 08:07 um but the engagement ring that that 300 08:10 that you're gonna spend on like a silver 08:12 ring is the smartest investment that you 08:14 could make because 08:16 it's it's not it's not the ring 08:19 it's about you guys and it's about the 08:21 love so 08:23 as soon as you step onto my website it 08:25 says we love love 08:26 and that's the truest statement that 08:28 honestly i could probably bear 08:30 is that i do love love and it's all 08:32 about love so 08:34 it's not about the status of it so yeah 08:36 that's 08:37 sarah joy los angeles and i i think that 08:40 you know whoever's 08:40 on the receiving end of the of the ring 08:42 you know they want something that has 08:44 more 08:45 sentimentality behind it and and uh 08:48 rather than just picking out you know oh 08:49 what's the biggest diamond ring i can 08:51 afford 08:52 it's something that's special and comes 08:53 from the heart and i think that 08:55 most people would prefer something like 08:56 that and i'm i'm happy that at least 08:58 i'm hoping that culture of three months 09:01 or you know three months pay on a ring 09:03 is dying off because 09:05 yeah i mean it's not a symbol of love 09:07 and you know i think you 09:08 uh your perspective on that is totally 09:10 on point i think maybe 09:12 uh husbands or prospective fiances 09:14 around the country are breathing a sigh 09:16 of relief like ooh 09:17 there's affordable beautiful wedding 09:19 rings what is this 09:20 can i check it out i i looked at your 09:22 website i was blown away i was blown 09:24 away thank you 09:24 because i was just thinking because when 09:26 i saw the price point i was like oh my 09:28 gosh i can't be right 09:29 how do uh how did you get into this game 09:33 so uh it was actually by accident i 09:36 i went to have my ring custom made 09:39 so i decided that i didn't like anything 09:42 we went the diamond route i immediately 09:45 regretted it after educating myself on 09:47 where diamonds actually come from 09:50 and it was saddening to me that 09:52 immediately 09:53 i was just like no get rid of it i don't 09:55 i don't want it anymore and we were both 09:57 in the same boat 09:58 we did not want it anymore it didn't 10:00 represent love at that point so 10:02 um i actually went to have my personal 10:05 engagement ring 10:06 made at the time and 10:09 i love engagement rings i think they're 10:12 an accessory 10:13 and that's another point of business for 10:15 me is that 10:16 engagement rings can be an accessory she 10:18 doesn't have to be committed to one 10:20 um it can go with your outfit so um 10:23 or he it's gender neutral at sarah joy 10:26 los 10:27 angeles um and we um just went to go 10:30 have it custom made and i saw the 10:32 jeweler working 10:33 and i saw the cad renderings and i was 10:37 like 10:37 my dad is an architect i know how to use 10:42 the cad software just because i do have 10:44 a little bit of a nerdy side 10:47 i love technology it's one of my 10:49 favorites 10:50 and i just really loved the whole 10:53 process and how it made me feel as a 10:55 woman 10:55 or as a fiance and i wanted that for 10:59 everyone 11:00 around the world and that is where we've 11:02 started 11:03 so it's that feeling that i had of wow 11:06 i can afford this i can afford a custom 11:09 piece 11:10 you know not a lot of people feel that 11:12 they can afford 11:14 a custom piece you know because we need 11:15 people oh it's custom oh it's like 11:18 oh it's so fancy you know yes you know 11:21 it's very lux 11:22 which it is but everything is price 11:26 gouged 11:26 because of the materials they want 11:28 platinum they want 11:30 diamonds diamonds aren't worth anything 11:32 anyways and that could be a whole other 11:34 topic 11:34 but my biggest 11:38 um thing for couples 11:41 is do your research because there's so 11:44 much research to be had about 11:46 where the materials come from and where 11:48 your money is going 11:50 to get those materials that really are 11:51 not that hard to get 11:53 so because of those reasons and because 11:56 of the feeling 11:57 that i had an engagement ring is 12:00 something straight to the heart 12:01 it's straight to the soul it's straight 12:03 to the relationship of the people that 12:05 you're working with 12:07 and it just really caught my attention 12:10 because i feel a certain way about my 12:12 husband and i love him so much 12:15 that i didn't want to see him spend all 12:17 this money but i still have a style 12:19 i still have a poise about me that i 12:21 want to represent with my engagement 12:23 ring 12:24 because i'm going to be showing it to 12:25 everybody i'm going to be excited that's 12:26 what we are 12:27 you know and that's what we look forward 12:29 to so 12:31 i decided to start this company because 12:33 of my passion 12:34 towards my engagement and 12:38 i want that same feeling for everyone 12:40 and i don't want to 12:41 price gouge i don't want people to feel 12:43 like they're not getting what 12:45 their money is worth so it's it's a 12:48 win-win 12:49 for everybody makes me feel almost even 12:52 better than my clients 12:53 especially my custom clients i feel 12:55 better 12:56 when i give them their ring sometimes 12:59 than they do i'm more excited so 13:01 yeah that's crazy we you love love i 13:04 love that 13:05 it's a great celebrity i really do 13:08 uh would you say that you've always kind 13:11 of had that entrepreneurial 13:13 entrepreneurial hard difficult work for 13:15 me to say 13:16 that have that spirit of an entrepreneur 13:18 i'll go that way 13:19 would you say that's always been in you 13:22 uh yeah 13:23 for sure um i've always had a hard time 13:25 at work 13:27 um there's never been a time where i 13:29 enjoy work 13:31 my work ethic is really strong but i 13:34 can't ever see myself behind a desk it 13:36 just won't happen 13:38 i can't do it i'm a people person i love 13:40 people 13:41 i love talking to you it's just i in 13:44 this time especially 13:45 hard for us um people that love people 13:48 so our um what's that word there's an 13:50 introvert extrovert 13:52 oh yeah so um 13:55 really i i would say that it's just 13:58 about the people and stuff like that so 14:01 i'm sorry what was the question again 14:04 well i was entrepreneurial 14:05 yeah like would you say well you 14:07 mentioned your father was an architect 14:09 and so i thought that was interesting 14:10 like 14:10 maybe like that spirit maybe seeing 14:12 somebody you know striking it out on 14:14 their own i don't know if he had his own 14:15 firm or anything but you know it's uh 14:18 that spirit and a parent you know brings 14:20 it up in yourself i think 14:22 yeah for sure um my dad was an architect 14:24 so i do get the technology in mind from 14:26 him 14:27 but i actually receive most of my my 14:30 entrepreneurialism and my creativity 14:32 from my mother 14:33 she actually um she basically instilled 14:37 in me that 14:38 you are your own destiny and whatever 14:42 you choose to do you can 14:43 do it and she believed in me 100 14:47 even when i felt like i could not get up 14:50 from another pirouette from ballet 14:52 and i was just tired and i couldn't 14:55 she's like if you really if you really 14:58 believe in yourself 14:59 you're gonna do that and so i've 15:02 taken that specific advice 15:05 and i've put that in every single thing 15:07 that i've done 15:08 i think that my dad being an architect 15:10 really gives me 15:12 that edge of technology and knowing 15:15 and i it is a little unsuspecting you 15:17 know i 15:18 i am very bubbly and very nice but i can 15:21 also talk to you about cad and design 15:23 and things like that 15:24 so i feel that i was really lucky 15:28 because my mom is so eloquent and she is 15:31 so beautiful and she loves me to death 15:34 in whatever i choose to do and my father 15:37 is a brainiac and he 15:38 loves technology and he's creative in 15:41 the way that he's an architect so 15:43 best of both worlds and it really does a 15:45 role in my entrepreneurial endeavors 15:48 and i mean i can't let you just uh drop 15:50 that piece of info that you're a former 15:51 ballerina uh 15:53 gosh that's a that's just a i mean 15:55 physically demanding 15:57 uh i guess i want to say a performing 15:59 art i almost called it a sport but it 16:01 probably it seems like it sometimes yeah 16:05 how many years did you do that so i was 16:08 a professional dancer for a total of i 16:10 believe 16:11 13 years wow um but of course i started 16:13 when i was four 16:14 so i'm 26 almost now so 16:18 um it was a journey and i'm officially 16:21 retired 16:22 there is no me getting back up on my 16:24 toes my ankles are 16:26 shot and um it was really 16:29 it was really an instillment for me it 16:32 really did 16:34 instill that work ethic and um 16:37 i learned to have really really tough 16:39 skin 16:40 because the ballerina looks delicate and 16:43 she's 16:44 you know beautiful and she's out there 16:46 doing pirouettes and sashays and all 16:48 these beautiful 16:49 movements with her hands and she learns 16:52 poise but 16:54 the inside of a ballerina is made of 16:56 steel i mean she has to take a lot of 16:58 criticism 16:59 she has to deal with a lot of 17:01 choreographers who want a lot out of her 17:03 she has to deal with a lot of times 17:05 racism 17:06 and witness a lot of things that are 17:09 pretty toxic in that environment 17:10 back then they were now with misty 17:13 copeland she's 17:14 breaking all the barriers and we love 17:16 that um 17:17 and so being a ballerina is 17:21 in the professional world kind of like 17:23 have you ever seen black swan 17:24 oh yeah i'm sure you have yeah yeah it 17:27 is a psychological roller coaster 17:29 that is physically demanding sure we 17:32 deal with that we train 17:33 with that but it is sort of the mental 17:36 aspect of it that you're just like i 17:38 have to do this i have to be 17:40 perfect you know and and it is a little 17:43 bit toxic if you think about it so 17:45 i was a ballerina but that 17:49 it does not define me necessarily it is 17:53 my physical appearance and it's my 17:55 posture 17:56 and it's whatever else about me but 18:00 the ballet world is psychologically you 18:03 know a little bit too much 18:05 for a lot of us so i try to just like 18:08 focus on ballet as the sport of it and 18:11 and when you said the sport of it i was 18:12 like perfect 18:14 because that's what it is i mean really 18:16 a lot of people don't want to say that 18:17 because they don't want to like offend 18:18 the art of it but honestly you're so 18:21 correct 18:22 it is a sport um and there's a lot of 18:24 aspects to it and it was fun 18:26 well it lasted but it was a lot 18:29 and well there's a real through line you 18:30 know when somebody does something such 18:32 as ballet for years or you know uh 18:34 you know a sport for decade or whatever 18:37 it's it's a healthy thing to instill in 18:39 a child because it 18:40 like you said it creates that work ethic 18:42 and then here you go yeah you're 18:43 starting your own business 18:44 um yeah so back to sarah joy los angeles 18:49 uh sustainability is very important for 18:52 you it seems like as a business that i 18:53 was looking at your website that's 18:55 definitely uh 18:56 central to your uh business how uh 18:59 how do you go about being a sustainable 19:01 jewelry business in 2020 like 19:04 how do you obtain the the materials for 19:07 your projects 19:08 sure so a lot of my projects 19:12 have just started straight at home it's 19:14 specifically called sarah joy los 19:16 angeles because 19:18 of los angeles and our jewelry 19:21 district so i do i do live here in 19:24 downtown los angeles with my husband 19:26 and everything is sourced at home as 19:28 much as possible 19:30 so i mean of course silver has to be 19:32 mined somewhere but 19:33 the silver is actually mined in brazil 19:36 which is fair trade so 19:38 we do pay full price on the dollar on 19:40 the american dollar for it 19:41 it's a little bit more expensive you'll 19:43 notice for a silver ring it does range 19:45 250 to 300 19:47 that's because of our sourcing we really 19:50 do go out of our way to just 19:51 source the best materials not 19:54 necessarily the best 19:55 as far as silver because silver comes 19:58 from the earth it's all the same 19:59 it doesn't matter where in the world 20:01 silver is silver 20:02 same thing with epiphany diamonds are 20:05 diamonds you know 20:07 um but everything is sourced 20:10 from brazil as far as silver goes and 20:12 then for gold 20:13 same thing brazil we always ship it here 20:16 and shipping is also a problem in kova 20:18 19 but it's okay 20:20 but um as far as the stone 20:23 goes it is made here in los angeles 20:26 downtown it's a mix of white sapphire 20:29 which is basically 20:31 it's a compressed sapphire 20:34 car it's like a my i i don't work 20:37 too much with the gems department it is 20:40 mostly just the actual ring itself 20:44 but it's basically the hardness of 20:46 sapphire and it's completely white 20:49 meaning that there's absolutely nothing 20:52 wrong with it usually diamonds have 20:54 dings in them these are 20:55 man-made 100 here in los angeles 20:59 and they have no imperfections so they 21:02 are more beautiful than a diamond 21:03 if you look at them compared to a 21:05 diamond so 21:07 the stones are just flawless and they 21:10 take your breath away 21:11 but the best part about the whole thing 21:14 is that everything is sourced 21:16 100 fair trade on the dollar so there's 21:19 nothing 21:20 that i can say about that except it took 21:23 a lot of work to try to like 21:25 get all of the materials sourced but 21:27 honestly 21:28 the time is completely well spent 21:31 because 21:33 it's just you can't i'm sorry but 21:36 there's no excuse 21:37 you know 100 yes and then you're and 21:40 you're doing it and you're able to 21:41 create an affordable product 21:43 uh right yeah exactly and now here's the 21:45 total outsider's question here because 21:47 i'm i'm just fascinated 21:48 so when you're ordering this these the 21:50 you know slabs of silver i guess is it 21:52 do you just get a package and it's just 21:55 slab of silver how does that work um 21:58 so actually they come in blocks much 22:01 like how you think of 22:02 gold yeah um it doesn't it doesn't take 22:04 very many blocks 22:06 because the ring if you think about it 22:08 it's 22:09 you know little yeah and um 22:12 it doesn't take a lot of blocks so 22:14 really i mean we could do 22:16 a whole collection and 22:19 sell out and not even touch the third 22:22 block 22:22 of silver you know because 22:26 again mining is a huge deal 22:30 and it's really harmful to the earth 22:34 and we know that and because we know 22:36 that if a ring doesn't fit 22:37 let's say you order a ring for your 22:39 significant other and it doesn't fit 22:41 you send it back to me and i melt down 22:44 that ring 22:45 take out the stones melt down the ring 22:46 and we actually recreate the ring 22:49 based on the recycled silver plus some 22:51 new silver but not nearly as much as we 22:53 would normally use 22:55 so it does take time if you were to send 22:58 back your ring 22:58 sure it's going to take another week and 23:00 a half to create your ring then we'll 23:02 ship it out to you 23:03 but my clients love the fact that i'm 23:05 physically making them another ring 23:07 and it's it's the coolest thing ever 23:10 to be honest well i'm blown away and and 23:12 when you're creating the final product 23:14 is i mean 23:15 this is again another outsider question 23:16 is it 3d printing or how exactly is that 23:19 oh how does that work exactly so like uh 23:22 how did you get into that like did you 23:24 find a business that 3d prints 23:26 like tell me a little bit about that so 23:29 um i actually got into contact with a 23:31 couple jewelers that i had been working 23:32 with for some personal pieces 23:35 i was just messing around with design 23:36 and that sort of thing and i wanted some 23:38 samples made to see what i could do 23:40 just in general and for that outsider 23:43 question to be answered 23:45 these jewelers i've already known 23:46 they're already established and they 23:48 already have 23:49 their craftsman workshops so for me 23:52 it's about sourcing the correct workshop 23:55 to create my pieces 23:57 so they do create four other companies 23:59 as well 24:00 um but for me i have a lot of 24:02 specifications 24:04 so it was important for me to find a 24:05 crafts person that didn't have a whole 24:07 lot of clients that i could sort of take 24:09 over and 24:10 talk to them and tell them exactly what 24:12 we wanted and 24:13 um it was just really a really cool 24:16 collaborative 24:16 project because you do talk about the 24:19 models um 24:20 and they are 3d most of them are metal 24:23 they start out as 3d then they're 24:24 created in a metal casting 24:26 and the metal casting looks just like a 24:30 iron box like you would think like 24:32 almost like a blacksmith 24:33 kind of like old end times medieval 24:36 firing it um but it's cool you know and 24:39 it's 24:40 it's really interesting because you you 24:43 render on cad and you 3d print and you 24:46 see your product and you're like wow 24:49 this needs a lot of work and then you 24:52 redesign 24:53 and then you print it again and then you 24:55 try it on and 24:57 when you print it it doesn't have any 24:58 stones in it of course 25:00 um so it's kind of cool to see it naked 25:02 without anything on there 25:03 and blue because it's blue resin 25:07 wow but yeah so it's cool you know it's 25:10 just a cool process and i 25:11 love absolutely love my craftsmen they 25:14 are 25:14 so cool unfortunate that we're not in 25:16 business right now but 25:18 they're really really cool so and the 25:20 beauty of using that prop 25:21 uh process is just like you said it it's 25:24 pure it's 25:26 totally removed from the impurities and 25:28 imperfections of something that would be 25:30 man-made or you know you without using 25:32 the 3d printed uh 25:33 you know 3d printing materials that's so 25:36 fascinating um 25:37 all right to just wrap up here what is 25:40 uh your favorite ring of yours 25:41 personally 25:43 hmm oh i guess your husband's at the 25:45 room so you got to say the engagement 25:47 ring right 25:47 yes right yeah i did i did design this 25:53 i mean he definitely is the reason 25:56 um so i would i would have to say this 25:58 because 25:59 he's the reason for it and what's cool 26:02 and something that i did want to add at 26:04 the very end because it's not available 26:06 yet 26:07 but this ring speaking of my grandmother 26:10 and family heirlooms 26:11 this ring is made of melted down gold 26:14 from my great-grandmother's 26:16 engagement ring that she was given when 26:20 she was 14 26:21 and he was 19 and he went off to world 26:23 war ii 26:24 gave her an engagement ring which back 26:26 then was just a silver or 26:27 i'm sorry a round gold ring that had 26:30 nothing on it 26:31 um and i melted it down and put it 26:33 inside of this ring and then put an 26:35 aquamarine on top 26:36 so this ring is actually over 26:39 i mean the jewelry itself is over 100 26:42 years old 26:43 in my family and i'm going to be doing 26:46 that 26:46 for clients so if they have heirloom 26:49 jewelry 26:50 and the heirloom jewelry is not cute or 26:52 they don't wear it 26:53 but they want to they can send it to us 26:56 and we melt it down to make their 26:57 engagement ring 26:58 and it actually costs less because we 27:00 have to use less gold 27:02 and we're recycling at the same time so 27:05 that's the new thing 27:06 that is a revolutionary concept that's a 27:08 really great idea because obviously 27:10 everybody wants to hold on to those old 27:12 rings but 27:12 of course you want to update them for 27:14 you know the modern times you don't want 27:16 to 27:16 you know be wearing an old ring or you 27:18 know maybe to 27:19 yeah wow i might actually have some 27:21 people that might be interested in that 27:23 i mean we can do it for sure beautiful 27:26 and then yeah that my 27:27 my next question actually was uh 27:29 anything else on the horizon for sarah 27:31 joy los angeles anything else coming in 27:33 the future 27:34 uh well for sure what i just mentioned 27:36 is our pieces 27:38 and that's really important for us for 27:39 recycling purposes 27:41 but really it's just moving forward in 27:44 the safest way 27:45 i mean we have an unforeseen future but 27:47 we're doing okay we're holding off 27:50 and we have clients that you know 27:53 are willing to wait for us and it's 27:55 really just 27:57 a blessing to be honest with you as 27:59 cheesy as that sounds 28:01 it really is you know god who put them 28:04 in our lives 28:05 to wait for us and to give us the shot 28:08 um 28:09 and it's just amazing to see how we've 28:12 grown in such a hard time 28:15 and from here it's just taking what 28:17 we've learned in the pandemic 28:19 and moving forward with that information 28:22 stocking up on insurance like crazy 28:25 and keeping our hopes up and keeping our 28:27 dreams up so 28:28 really that's our future is just to 28:31 continue 28:32 and to become stronger through what 28:34 we've experienced 28:35 so perfect all right well thank you so 28:37 much i'm gonna include links down below 28:39 check out sarah joy los angeles all 28:41 right thank you so much 28:43 thank you so much have a great day