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thank you
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a friend of mine was friends with
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Michelle Rodriguez introduced me to her
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15 years ago 12 years ago and subsequent
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to that we were fortunate that Tyrese
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and Ludacris love our watches so we've
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made sure that in every episode every
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chapter of The Fast and Furious series
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one of our watches that is appropriate
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for the character of the individual in
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the Furious movie is where our watches
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Ludacris right now in this past episode
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was wearing a red quantum
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friend of mine asked me to come up to
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Sonoma for an IndyCar race and was just
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infatuated by the racing circuit of
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IndyCar and before you know it I was
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talking with the head of Marketing sales
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and IndyCar and at that time they had no
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watch sponsorship for watching brand and
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he turned around and he says if you'd
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like to make a watch for us and Dad kind
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of gave birth to our partnership with
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IndyCar we became the official time
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partner of Indy Racing League for five
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years and we were fortunate because we
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signed up a lot of drivers as our brand
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ambassadors one of them was Dan Weldon
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Elio Castroneves which many know was
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also from Dancing With the Stars and
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also a female driver named kaduna
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speaking of female race drivers wearing
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the rainbow watches it's a huge
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accomplishment seeing this powerful
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woman in a very male-dominated sport
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wearing the same watch we didn't create
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a ladies bracer watch we didn't create a
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ladies Indie Car Wash or immense it was
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a watch
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you're driving 220 miles an hour not
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that you're gonna have a watch on your
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wrist but it's cool to have a cool
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looking watch when you get it's a great
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sport where you are this close to the
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driver and then he gets into his car and
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drives 220 miles an hour I mean you got
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to be a lunatic for me it's the funnest
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part of the business is to make racer
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watches maybe car watches
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Globally celebrated watch designer Ali Soltani takes us inside the inspiration & evolution of Ritmo Mundo, the renowned manufacturer of customized, hand-crafted watches the entertainment industry’s A-List depends on to get to set on-time & on-point.
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