Meet Celebrity Watch Designer Ali Soltani Founder of Ritmo Mundo
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I've been in the industry of watches and
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jewelry for 30 plus years
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I get inspiration for the final product
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based on pure architecture I have
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Beyonce was wearing our watches I have
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Jennifer Lopez who is our watches I've
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worked with Michael Jackson I've worked
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with Tupac Shakur I've worked with P
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Diddy dear friend of mine is Samuel L
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Jackson sliced alone was one of our
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first patrons Arnold Schwarzenegger so
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these are the Titans of their industry
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the essence of our contact with our
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client is trust so we started bringing
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watches and jewelry and within 10 years
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that was became a majority of our
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business watches and jewelry and we were
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a Powerhouse in the watch
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because I had sold the most expensive
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watch in the world in 98 uh to Michael
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Jackson at that time it was 2.3 million
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dollars I had to work with Elizabeth
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Taylor with her jewelry so we had all
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these individuals coming through our
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store and that kind of gave me the light
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bulb of start your own watch brand Ali
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ripma Mundo uh means Rhythm of the Earth
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in Italian it's an accurate life is
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about Rhythm your heart is about the
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Rhythm the beat and that's what gave
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birth to Linda the first collection I
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made in 2002 was called the
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granddaughter you can imagine who had
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purple eyes at that time uh I made this
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for Elizabeth Taylor because of her
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violet eyes and the first individual to
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wear a ripma mundo watch aside from
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himself was Elizabeth Taylor because I
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get a lot of my inspiration for watches
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from architecture and ripmo we've always
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wanted to make architecturally based
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designs so for me when we produce a
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watch it's the Matchmaker we're coming
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up with Inspirations whether I made the
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Red Square because I was a Moscow I made
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the Palazzo because in Rome there's
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palazzos beautiful palaces we have a
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watch that's very well known we designed
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2006 I designed it on a paper napkin
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it's called persopolis it has the
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architectural details of the pillars of
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persopolis and it is also a center of
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the universe known at that time so in
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the history of watches there is a couple
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hundred watch brands and to be able to
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stand out you need
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be able to offer something that is
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distinct that is value
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specifically about ripmo we're about fun
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we've made something like about 60
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collections in 20 years
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is about not being boring honestly it's
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not being traditional not doing uh what
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you see a majority of department stores
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which is Cookie Cutter Brands they just
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put a different names ours we like you
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to look at a watch on your wrist and say
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that's a rip I'm without having to read
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the name this watch I'm wearing right
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now is an 11 year old watch I made this
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as a tribute to a friend of mine who
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passed away in an auto racing accident a
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lot of my watches are an extension of
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whatever our passion is at that time and
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we'd like to share it with people at the
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end of the day that's all we have is our
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reputation our credibility about the
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brand I think the role of any brand is
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its ethics it's it's longevity that
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we're going to be here five years from
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now 10 years from now and we try to do
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our best
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foreign
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Globally celebrated watch designer Ali Soltani takes us inside the inspiration & evolution of Ritmo Mundo, the renowned manufacturer of customized, hand-crafted watches the entertainment industry’s A-List depends on to get to set on-time & on-point.
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