How many times has this happened to you: You visit a dealership to check out a prospective new ride, only to find yourself met with a poisonous combination of condescension and indifference? You then visit the same dealership with friend, family member, or significant other (even one who knows next to nothing about cars) who happens to be male, and your experience seems to improve significantly. These changes limit the role of sales representatives, who often have implicit biases that color their interactions with customers. If you’re a woman driver willing to brave the dealership, here’s what you need to know. CLICK HERE to read all about it!
Good cars get you from point A to point B; great cars well they just get you into trouble. —