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Wednesday, October 30, 2024
The first posters featuring pop culture icon Rosie the Riveter were displayed in Westinghouse factories on this day in 1943. A symbol of American pride during World War II, Rosie the Riveter was created to represent the female workers taking on jobs in factories and shipyards as a part of the war effort while a generation of men fought overseas. Rosie the Riveter first originated from a 1942 song written by Redd Evans and John Jacob Loeb, but it was Norman Rockwell’s painting of the character that donned the cover of the Saturday Evening Post in May 1943 that created a timeless representation of American feminism and women’s economic advantage.
“We can do it!” — Rosie the Riveter
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