Last week, the NBA’s Chicago Bulls basketball team launched its first-ever NFTs –– including digital artwork of NBA championship rings –– by launching an online store on Shopify. Instead of having to go to an NFT marketplace, Bulls fans can now purchase the digital art directly with the team’s online store using a credit or debit card. In its first day of making them available, the NBA team sold out of the NFTs within just 90 seconds, according to a recent interview with Kaz Nejatian, Shopify’s Vice President of Merchant Services. The Chicago Bulls’ NFTs were minted on Flow, which also hosts the officially licensed NBA Topshot tokenized highlight collectibles. CLICK HERE to read all about it!
“We’re opening up a world where their fans feel meaningful connection to their brands, and where NFTs just increasingly become part of how we buy and sell online.” —
Kaz Nejatian, Shopify’s V.P. of Merchant Services