After being purchased by American media magnate Henry R. Luce, Life Magazine was reborn as a photo publication on this day in 1936, enjoying instant success compared to its previous format. Now a wide-ranging weekly general interest magazine, Life became the world’s premiere source for Art and Photography Enthusiasts, selling more than 13.5 million copies per week at its height during the 1950s. American artists like Charles Dana Gibson and Norman Rockwell became frequent contributors, gaining prominence for their vivid illustrations. Over the following decades, Life gradually lost subscribers and prominence in the marketplace before distributing its final issue in the year 2000.
“Publishing is a business, but journalism never was and is not essentially a business. Nor is it a profession.” —
Henry R. Luce