Long known for bringing people together around the world in shared moments, Coca-Cola celebrated International Friendship Day this past Friday with the launch of its first-ever collectibles in the virtual world. All Coca-Cola proceeds from the auction will be donated to Special Olympics International, Coca-Cola’s friend and partner for 53 years. Auctioned as a single lot, our first digital collectibles re-imagine some of Coca-Cola’s iconic assets for the metaverse, with each NFT inspired by shared moments of friendship. The OpenSea auction will be officially closing at 8:00 pm UTC tomorrow -- will you be buying one of these rare Coca-Cola collectibles? Time's almost up!
"We are excited to share our first NFTs with the metaverse where new friendships are being forced in new ways in new worlds." —
Selman Careaga, Coca-Cola President