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Saturday, November 23, 2024
Everyone remembers where they were in 2004 when rapper/actor Xzibit first burst onto our screens talking about how he’s going to pimp some dude’s derelict van into a chick magnet. Well maybe not everyone, but I know I remember – I was in my friend’s dorm room partaking in the celebrated college pastime of… doing homework. From there the show caught on instantly - before long the phrase Pimp My Ride reached a level of cultural ubiquity on par with “I can’t believe it's not butter”. It spawned an entire line of phrases and memes about pimping other things like Radio Flyer wagons and chandeliers. But as cool as Xzibit was, the brains and muscle behind the operation was CEO Ryan Friedlinghaus, who's still keeping the shop running all these years later. CLICK HERE to read more!
“You dream it -- we can build it.” — Ryan Friedlinghaus, CEO of West Coast Customs
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